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A wholesale store that gave customers more independence.

Filtrous · E-commerce & automation

Independent industry example · Summarised by Lambano Solutions from the source below. This is not a Lambano Solutions client engagement.

Challenge

An inflexible storefront made ordering difficult and pushed customers towards manual support.

Approach

Filtrous moved to Shopify B2B, adding customer-specific catalogues and automated workflows with Shopify Flow.

Technology involved

Shopify B2B · Shopify Flow · ERP and CRM connections

Reported outcome

Shopify reports 27% higher organic conversion. Filtrous estimated weekly savings of 10 hours for customer support and two hours for sales.

Our takeaway

A better buying experience can improve operations as well as online sales.

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